WCFX is adapting, exploring, innovating, investing & responding to a changing world. While the internet, mobile phones, MP3 players & other technologies have created new choices for consumers, WCFX continues to maintain its status as a favorite choice for adult contemporary hits, other entertainment & information in Central Michigan.
Wake up each morning with the CFX Breakfast Flakes, hosted by 29-year local broadcast veteran Kent Bergstrom & co-host Lisa Yanick-Litwiller, a fun, friendly, entertaining member of WCFX. You'll get the perfect blend of music, entertainment & information, including local weather every 10 minutes with Storm Kennedy's CFX What to Wear Weather, news updates at :20 after & :20 to, school closings & plenty of fun & games. Clint James, follows with 30-minute all-hit powerplays from 10am-2pm & Angie Evans plays Today's Best Music all afternoon from 2pm-6pm. Then it's Joe Walters 6-9pm & Mike Daniels handles evenings from 9pm on.
The most important part of our programming is the music. It's researched and updated to make sure we privide our listeners with the songs they want to hear. News & information is very important to our listeners as well, so we partner with the Morning SUn to bring you news in a timely & accurate manner.
Ous audience stretches over 8 Mid-Michigan Counties. The typical listener is between 20 & 45 years old & is 65% female based. The average listener age is 32 & our listeners are active with growing families & have a proven desire for all of the products and services to provide for their families.
What We Do
We do much more than play great music & inform. For years, CFX has been involved heavily involved with the business & civic communities. While business looks to us to deliver an effective message to their prospective custoners, non-profit organizations come to us for support & to inform our listeners of the many events that take place within the area.